Ayala launches Data Base employee community to help drive digital transformation

Makati City, Philippines – July 11, 2019 As part of its aggressive push toward Digital Transformation, the Ayala group launched Data Base, its first ever employee-based community for data talents from within the group. Driven by the AC Analytics team, it is a venue where “Data Champions” can collaborate and create data-driven solutions that will positively impact business operations. Held at Kickstart Ventures in Paseo de Roxas, the gathering had over 100 attendees from different Ayala business units as well as Ayala executives. 

Ayala Chairman & CEO Jaime Augusto Zobel de Ayala said in his opening remarks, “The Ayala of the future is an Ayala that constantly reinvents itself. Throughout Ayala’s history, we have worked to cultivate this culture of innovation and as a result, this has helped us understand and respond to the changing needs of the Filipino.” 

Last April 2019, Zobel announced at Ayala's Annual Stockholders’ Meeting press briefing that digitization is key in propelling the 185-year-old company into the future. Today, Ayala is leveraging its group wide assets to help improve its businesses and deliver products and services in a more efficient way. 

“Our portfolio of companies allows us to touch the lives of many Filipinos in various ways. The richness of the data we collect as a group enables us to better understand our customers, optimize our operations, and identify potential opportunities,” Zobel further shared. 

As the central hub for Ayala’s data experts, Data Base can help unify the group in optimizing its businesses, as digitization progressed in different ways and at different rates across the business units. The community also aims to foster new ways of working to help drive a truly digital culture. 

This inaugural meeting focused on a data storytelling session with presentations from Globe Telecom Director for Advanced Analytics Pam Morales-Cabudoy, AC Health Strategy and Communications Head Rizzy Alejandro, Mynt Data Science Head Inigo Benavidez, and Kalibrr Artificial Intelligence Research Head Aivin Solatorio. 

In photo: Ayala Chairman & CEO Jaime Augusto Zobel de Ayala (front row, second from left) with other Ayala executives and attendees.