Ayala’s corporate video “What makes a good company great?” will be awarded as finalist of the International Award Competition for Film and Video of the New York Festivals on January 30.
A total of 662 entries from 29 countries competed in the Film and Video competition. The New York Festivals has honored excellence in creative communications worldwide for nearly 50 years.
The Ayala video, a five-minute audio-visual presentation shown to the company’s various stakeholders last year, is the only Philippine entry that reached the finals in the Industrial Productions-Public Relations-Corporate Image category.
Given challenging times for the Philippines in 2003, Ayala chose “Responsible Stakeholder Relations through Corporate Governance” as the theme of its five-minute audio visual presentation and articulated it through the tagline: “What makes a good company great? The people who stand by it.” It expanded the concept to reflect not just corporate stakeholder relations but also unity and stakeholder relations in Philippine society. The campaign was elevated to a national level: “What makes a country great? The people who stand by it?”.
As finalist, the Ayala video bests entries from France, Mexico, Malaysia, Singapore, Scotland, Canada, and Finland. Winning entries represent Germany, USA, the United Kingdom, The Netherlands, and Australia.
Other finalists are entries from China, USA, South Africa, and Ethiopia.