Facebook IconTwitter IconYouTube IconInstagram Icon

Press Releases

20

August 2009

AYALA’S 175TH ANNIVERSARY PROGRAM WINS ASIAN MULTIMEDIA PUBLISHING AWARD

Ayala’s 175th anniversary corporate communications program has been recognized as the most outstanding project in innovative corporate communications by the Asian Multimedia Publishing Awards (AMPA).

Dubbed as the premier awards program for best multimedia publishing practices in Asia, AMPA incorporates the Asian Book Publishing Awards and Asian Corporate Communications Awards. Managing director and head of corporate resources John Philip Orbeta received the award on behalf of Ayala. Bank of the Philippine Islands’ book Herencia was a finalist in the category Best Book/Best Writer on Asian Media.

With emphasis on messaging and content, Ayala’s 175th anniversary program made use of multi-media platforms to reach internal and external stakeholders. These include the distinctive “Never Stop Believing” print ad campaign; internal print publications (Ayala Now, Ayala at 175 special magazine); an anniversary video featuring chairman emeritus Jaime Zobel de Ayala; a special website and online timeline; animated screensavers; and below-the-line collaterals including banners and exhibits.

The Asian Multimedia Publishing Awards was the highlight of the 3rd Asian Publishing Convention held this year in Manila. A total of 74 projects from 44 companies in nine countries competed for the Awards.