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Press Releases

6

July 2021

#BrigadangAyala: 17 police officers named ‘Pulis Magiting’ by PNP, Ayala Foundation

6 July 2021 – A police lieutenant who did not think twice about breastfeeding a crying baby she found in Barangay Old Capitol Site, Quezon City. A police corporal from Iloilo who distributed face shields and grocery items for people in her community, from the early days of the COVID-19 pandemic up to the present. An off-duty sergeant from Negros Oriental who helped evacuate a PWD from his burning house.

These are just two of the 17 awardees of the inaugural Pulis Magiting X Pinoy Magiting Awards, a joint program of Ayala Foundation and the Philippine National Police. Initially launched in six regions nationwide, Pulis Magiting X Pinoy Magiting kicked off with the announcement of the awardees and the signing of the agreement.

Launched at the Philippine National Police Headquarters in Camp Crame on July 6, Pulis Magiting X Pilipinong Magiting recognizes uniformed personnel who demonstrate the virtue of “kagitingan”—  courage or valor—in the performance of their role, or even beyond the call of duty. Each awardee is chosen based on how they have shown a clear love of the country and their local communities, by serving with integrity, honesty, and honor.

#BrigadangAyala: 17 “pulis magiting” receive commendation from the Philippine National Police and Ayala Foundation for demonstrating kagitingan in the performance of their role. Each awardee is chosen based on how they have shown a clear love of the country and their local communities by serving with integrity, honesty, and honor. In photo – Ayala Foundation President Ruel Maranan (third from left) and PNP Chief Guillermo Eleazar (fourth from left) lead the signing of the agreement for the Pulis Magiting X Pilipinong Magiting program. Also in photo are (from left) Cel Amores, Senior Director for Corporate Communications, Ayala Foundation; Paul Tiangco, VP for Northern and Southern Luzon Operations, Bounty Agro Ventures; PMajor General Rhodel Sermonia, PNP Director for Police Community Relations; and  PBrigadier General Eric Noble, PNP Director for Police Community Affairs Development.

As part of Ayala Foundation’s Maging Magiting advocacy program that promotes love of country, Pulis Magiting X Pilipinong Magiting recognizes 15 to 20 police officers every month who show their pride in being Filipino by doing good and doing right, showing the different ways to express kagitingan in everyday life.

The initial six participating region included the National Capital Region, Calabarzon, Western Visayas, Central Visayas, Northern Mindanao, and Davao Region. The simultaneous awarding also coincided with the start of the PNP Community Relations Month.

Each Pulis Magiting X Pilipinong Magiting awardee receives a certificate of appreciation, a cash award from GCash, and gift certificates from Chooks-to-Go.

Maraming mga pulis ang tumutupad sa kanilang tungkulin nang buong katapatan, pero laging nababaon ito dahil sa kalokohan ng iilan,” said Police General Guillermo Eleazar, Chief of the Philippine National Police. “Ang masaklap, parang sinukuan na rin ang iba ng pagkukuwento ng kabutihan ng mga kasama natin. Panahon na para muli nating ikwento at ipagmalaki ang kagitingan ng mga pulis.” (Many police officers perform their duty with integrity, but this fact is often buried under the misbehavior of a few. Worse, it seems as if we have given up telling the stories of the good cops within our ranks. It is now time to tell and take pride in the stories of our heroic cops.)

Said Ruel Maranan, President of Ayala Foundation: “In celebration of our 60th anniversary, Ang Pulis Magiting X Pilipinong Magiting ay isang proyektong nabuo dahil sa paniniwala at pagkakaisa ng business sector at ng civil society, na kapag kinilala mo ang kabutihan ng mga pulis, pipiliin nilang maging magiting, at gagawin nila ang tama para sa kapwa at bayan.” (This project was formed through the cooperation of the business sector and civil society, knowing that if you recognize the goodness of police officers, they will choose to be heroic, and they will do what is right for their neighbor and the country.)

Pulis Magiting X Pilipinong Magiting counts the Ayala group of companies, GCash, and Chooks-to-Go as its major business sector partners and is actively encouraging other members of the private sector to show support.

This project also kicks off the Ayala Group’s #BrigadangAyala community initiatives for the whole month of July. #BrigadangAyala is Ayala Group’s united contribution to serving people and communities nationwide. It is Ayala Group’s integrated response to its almost two century-old commitment to national development by doing various social development and corporate social responsibility initiatives—ranging from disaster relief and response, assistance for public education, championing of social enterprises, and public health advocacy, among others.

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For more information:

Yla Alcantara
Head, Brand and Reputation Management
Ayala Corporation
e-mail – alcantara.ypg@ayala.com

Celerina Amores
Senior Director, Corporate Communications
Ayala Foundation
e-mail – amores.cr@ayalafoundation.org

Paul de Guzman
Senior Manager, Corporation Communications
Ayala Foundation
e-mail – deguzman.js@ayalafoundation.org