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Press Releases

12

April 2004

GLOBE TELECOM, AYALA COMPANIES TAKE 11 GOLD QUILL, ANVIL AWARDS

Globe Telecom and other members of the Ayala group of companies received a total of 11 Gold Quill and Anvil Awards in separate awarding ceremonies hosted by the International Association of Business Communicators (IABC)/Philippines and the Public Relations Society of the Philippines (PRSP).

IABC/Philippines’ Gold Quill Awards and the PRSP’s Anvil Awards are two of the highest distinctions given to excellent business communication and public relations programs in the country.

IABC/Philippines bestowed five Gold Quill Awards of Excellence and three Gold Quill Awards of Merit to Ayala companies in recognition of communication initiatives in community relations, publication and publication design, audio-visual presentation, marketing communication, and electronic and interactive communication. These projects were recognized by their respective management teams as adjunct tools of successful businesses and were judged at par with international standards of quality.

Collaborative effort

Given the Gold Quill Awards of Excellence were Globe Telecom’s Globe Spectrum Magazine(Publication Design); the Ayala group of companies 2002 Unified Annual Reports (Publication and Publication Design); Ayala Foundation’s Text2Teach: A Bridgeit Project (Community Relations); and Ayala’s corporate video What Makes a Company Great? (Audio-Visual).

Globe Spectrum Magazine communicates industry issues and corporate news and developments to Globe’s external publics. It is a collaborative effort of Globe’s public relations division and lead design agency ArtOne Design, Inc. headed by Dopy Doplon.

The Ayala group of companies 2002 Unified Annual Reports focused on the concept of stakeholder trust. Using a single design template, the reports highlighted the conglomerate’s diverse business interests and shared business principles and values.

Ayala’s five-minute corporate video, developed together with K2interactive, Inc., reiterated the concept of responsible stakeholder relations with the tagline: “What makes a good company great? What makes a country great? The people who stand by it.”

Also given Gold Quill Awards of Merit were AFI’s Text2Teach (Marketing Communication, in tandem with EON, Inc.); Globe Telecom’s Icon: The Globe Employee Portal (Electronic and Interactive Communication); and BPI Foundation’s Steering Infanta Onto the Road to Progress (Community Relations).

Text2Teach is part of a global program designed to improve community life by using text messaging to download educational videos via satellite into classrooms.

Globe Telecom’s web-based employee portal Icon facilitates fast and effective communication among the company’s more than 4,000 employees in 80 corporate offices, business centers and technical offices in over 20 cities nationwide.

Meanwhile, BPI Foundation was awarded for its project, Steering Infanta Onto the Road to Progress.

Tradition of excellence

Ayala companies were also recognized at the PRSP’s 39th Anvil Awards for their tools of publications and institutional and corporate programs. The Zobel & Zen Calendar 2003, which featured select artworks of Jaime Zobel and released for Globe Telecom’s 75th anniversary, garnered the Anvil Award of Merit in Tools of Publication. Ayala’s 2002 Unified Annual Reports also received the Anvil Award of Excellence in the same category.

Meanwhile, Manila Water Company received an Anvil Award of Merit for Institutional and Corporate Programs for its entry, The Randy Diaz Incident: Crisis Communications at Work.

The 11 Gold Quill and Anvil Awards received by Globe Telecom and other members of the Ayala group of companies reflect the conglomerate’s high standards of quality in communications and public relations as in its business operations. This tradition of excellence helped make Ayala, over the course of its 170-year history, one of the largest and most respected business houses in the Philippines today.

For Reference:

Cynthia H. Evidente / Jones T. Campos
Globe Telecom
Tel 730 2629 / 730 2624