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Press Releases

10

September 2014

IDEAYALA to Bring Innovative Mall Design Concepts to Life

IDEA’YALA, an inspiring new competition created by Ayala Malls and co-founded by Paloma U. Zobel, is inviting young individuals in the Philippines to develop design concepts that will define the “mall of the future”—one that is sustainable, market inclusive, and with the potential to address social and environmental concerns.

The competition, launched September 9 at the Glorietta Activity Center, invites the youth to imagine innovative mall experiences that challenge established business or market assumptions, and turn them into viable entrepreneurial and design solutions. These could be in the form of mall enhancements such as new concepts for retail, dining, and entertainment, or ideas for sustainable mall development that Ayala Malls can then implement.

Paloma U. Zobel, who graduated from Parsons School of Design and worked in product development at Estee Lauder and Tom Ford, is one of the ideators and mentors, as are Ayala Corporation corporate strategy associates Mariana Zobel and Jaime Urquijo Zobel, TBWA|SantiagoMangada Puno’s Chief Creative Officer Melvin Mangada, and Manila Music Festival co-founder Katrina Razon.

Youth innovators who will share their experiences at IDEA’YALA workshops are Robi Domingo, Gretchen Ho, Dan Matutina, Tal de Guzman, Ann Enriquez, and Louie Poco.

The panel of judges will be led by Ayala Corporation chairman emeritus Jaime Zobel de Ayala as well as Ayala Land executives Junie Jalandoni and Rowena Tomeldan.

For more information, visit http://ideayala.ayalamalls.com.ph.