Ayala Land, BPI, and Globe came as one in Dubai to better understand and serve the needs of overseas Filipinos in the Middle East.
Under One Ayala, the international marketing synergy program relaunched by Ayala in 2011, the three companies introduced Filipino migrant workers to the group’s quality and affordable telecommunications, housing, remittance, and investment products and services at a special event dubbed “Fiesta Dubai” held on May 8 and 9 at Al Ghurair Mall.
Ayala Land International Sales Inc. President Thomas Mirasol noted that One Ayala is the conglomerate’s way of recognizing the role of overseas Filipinos in the growth of the Philippine economy: “They have worked so hard and make us proud. The income they generate contributes directly to the country’s GDP and foreign exchange reserves. This has enabled our country to move forward and allowed millions of people to live better lives.”
BPI and ALI established representative offices in Dubai in 2011 and 2013, respectively, and Globe announced a new partnership with du, a leading telco in the United Arab Emirates, to provide cheaper calls back home. By coming together as One Ayala, the companies hope to build on synergy to better serve Filipinos based in the UAE, Saudi Arabia, and the rest of the Gulf area.
Said BPI SVP for Remittance Business Roy Emil Yu, “With One Ayala, we hope to offer a wider array to match their needs as well as the needs of their families through a central point of communication and access for customers in this part of the world.”