Fernando Zobel de Ayala, president and COO of Ayala Corporation, and Weiming Soh, Volkswagen president for commercial operations in Greater China/ASEAN, led the celebration marking the return of Volkswagen to the Philippines.
More than 400 guests, including members of the Volkswagen China/ASEAN Executive Committee and board directors and senior officers of the Ayala group, attended the brand launch held on September 27 at Ayala’s headquarters at Tower One in Makati.
The brand launch was followed by the People’s Car Celebration on September 28 to 29 at Greenbelt, where the public participated in a number of interactive exhibits and viewed nine models of Volkswagen. The celebration culminated in the raffle of the first-ever 21st Century Beetle in the Philippines.
Ayala Automotive Holdings Corporation is the official distributor of Volkswagen passenger vehicles in the Philippines. Its first dealership in Bonifacio Global City is now open.